• Submission
  • Screening
  • Timeline
  • Fees
  • Winning SG Mark

What is the Singapore Good Design (SG Mark)?

Singapore Good Design Mark or SG Mark was first launched in 2013 in collaboration with the prestigious Japan Good Design Mark. It serves to set a benchmark for design quality and to endorse products and projects that incorporate exceptional design to enhance living and increase productivity.

Entries which fulfil the criteria for the Mark may use the logo on their products, stationery, and marketing collaterals as a symbol of design excellence.

What projects/products are eligible for submission?

Good design can come in the form of a product, store design, experience design, architecture, packaging, furniture, electronic item etc. Projects or Products should either be already in the market or available at the time of submission. All submissions must be available for promotional activity.

How do I submit my project/product?

The following materials should be submitted via our online awards portal:

  • Project description (150-250 words)
  • Project Summary (max. 80 words; This will be used on our website, exhibition panels and/or other marketing collaterals.)
  • Write-up based on each evaluation criteria (max. 100 words each)
  • Contact details of designer company and client company (if applicable)
  • 3-5 hi-res images

What are the categories of SG Mark?

There are 7 in total:

a) Product – automobiles/mobility vehicles, home appliances, office and home furniture, office and housing fixtures, building technology, food & beverage, equipment/machines, ICT equipment, consumer goods, healthcare tools

b) Architecture – public, residential, office/industry, retail/hospitality, urban/landscape, mixed use

c) Interior design – public, residential, office/workspaces, retail/hospitality, shops/showrooms, installations

d) Experience design – service innovations designed in a customer-centric way, all aspects of user experience interacting with products and services, the environment or facilities

e) Digital Solutions – apps/software, systems/service for public or professional use

f) Branding – visual communication, logo, tagline, typography, website, film/video, corporate identity, media, publishing, advertising campaign, annual reports, signage, events, packaging

g) Sustainable design – to reduce or completely eliminate negative environmental impacts through thoughtful designs and/or design processes. This concept can be applied across all fields of design such as designing buildings or products.

Can I submit design concepts?

Design Concepts/Prototypes are not eligible for the SG Mark. The projects/products submitted must already be commercialised/already in the market by the time of submission. All submissions must be available for promotional activity.

How many projects can I enter?

Each applicant can submit as many projects as they wish. A separate entry must be completed for each project.

Can I submit 1 project in different categories?

You are allowed to submit in more than one category, as long as the project(s) submitted meets the criteria. Every entry in a different category counts as a new submission. Submission and Award-Winners Package fee applies.

How do I submit for SG Mark?

You can submit for SG Mark and complete the entry forms via our online submission portal. You will also find a list of your entries as well as all guidelines needed for taking part in there. You can save the submission at any time and continue it at a later stage.

Can I withdraw my submission?

You may withdraw anytime before the submission deadline, 31 December 2019. However, the submission fee is not refundable under any circumstances. After 31 December 2019, no withdrawals are allowed.

Once the online screening is completed and your project is awarded SG Mark, no withdrawals are allowed. You will be liable to pay the compulsory Award-Winners Package Fee of S$5,400.

What is the selection process like?

Entries will go through an online screening by a panel of international jurors. Results will be consolidated and award-winners will be notified via email in February 2020. Selected entries requested by jurors will go through an in-person presentation to showcase physical products or on-site screening to a panel of judges in March 2020. Top award-winners will be announced during the SG Mark Award Ceremony held in May 2020.

Why are there 2 screenings?

Selected Award Winners will be required to conduct an in-person presentation to the jurors on request by the panel.

Do I have to send my product for judging?

There is no need to send your products for judging. Only selected award-winners will be requested by the jurors for an in-person presentation with your product held in March 2020.

When is the submission deadline?

Submission and payment must completed by Tuesday, 31 December 2019, 12 noon. Applicants will be notified via email upon receipt of submission.

What is the DBCS Awards Ceremony and Gala Dinner?

Set to commemorate the best of the design industry, the Gala Dinner is an extravagant black-tie affair where designers and business leaders connect and celebrate the industry. Platinum, Gold and/or Special Mention winners will be announced at the Gala Dinner.

When will I be notified if I am awarded the SG Mark?

Award-winners will be notified in February 2020. All Award-winners must make full payment of the Award-Winner package fees within 2 weeks of notification. Top Award-Winners (Platinum, Gold and Special Mention) will be announced during the SG Mark Award Ceremony in May 2020.

Is there a pre-determined number of Winners each year?

No. The number of Winners will depend solely on the quality of submissions received for the various categories each year, scored by a panel of esteemed local and international judges from various disciplines of design.

How much is the submission fee?

Early bird submission fee is $200/entry if submission is completed by 1 December 2019. Regular submission fee (from 2 Dec onwards) is $300/entry.

What are the fees payable if my submission wins an award?

If your entry is awarded the SG Mark, you are required to make payment for the Award-Winner Package. You can find an overview of the Award-Winners Package here. Withdrawals are not allowed after the submission deadline.

What are the benefits of winning the SG Mark?

The Singapore Good Design Mark is a benchmark of good design and quality. If your submission wins a Red Dot, you have the option to advertise using the SG Mark logo on your products, stationery and marketing collaterals. In addition, all award-winners will be showcased in the SG Mark Winners Exhibition at minimum 2 high-traffic venues as well as above-the-line publicity on mainstream media. For more information about the benefits of being awarded the SG Mark, please view contents of the Award-Winners Package here.

When am I allowed to start announcing news of my award?

You may publicly announce news of your SG Mark as soon as you have made payment for your Award-Winner Package.

How long can I use the SG Mark logo?

You can use the SG Mark logo as soon as you have made payment for the Award-Winner Package and receive our SG Mark logo package. The logo can be used for the duration of the life cycle of the awarded product or project.

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