“blanct upped the ante in the digital world of Multimedia by conceptualizing and leading in the creation of the interactive campaign for Highline Residences, a project by Keppel Land. Showcased through a customized 32-point multi-touch Interactive media wall, the team developed this intuitive interface design and content programming to connotate and simulate the intended lifestyle within the prime location of the development. The thematic delivery of contents has also been created to suit a multi-generational audience, without the need for a guided presentation. The experiential journey consists of integral features like interactive transitions, navigational mappings and animations, customized icons and graphic effects, maps, an integrated real-time Social Media application “”Instagram””, 2D & 3D visuals and mood videos.
Having catered for cross-platform compatibility, this interface has also been adapted and is now both an iPad and Android private application. This elevates the convenience factor tremendously and supports sales personnel to have a greater audience coverage.”