Considerations of form led to the adoption of higher-quality moulds for the body. The resulting design features smooth surfaces and round, elegant curves with a slim profile to comfortably fit in cozy kitchens. In a nod to heritage, Ferrano avoided using coloured plastic that is sadly ubiquitous in today’s household appliances. Instead, we opted for a classic painted finish using high-quality gloss paint.
Rounding out our focus on design are the accessories that come with the BlendExpress. Made from BPA-free Tritan copolyester, the bottles and lids are easy to handle, lightweight and tough. We added neoprene sleeves to protect the bottles and preserve the hot or cold temperature of the beverage inside. Simple yet effective carrying rings allow for the bottle’s easy attachment to backpacks and prams alike – reflecting the wide range of the product, which appeals to consumers from outdoor adventurists to active parents.
The interplay of function, form and heritage culminated in a BlendExpress design shaped by consumer considerations.