Toomato Italian Kitchen

Designer: Immortal the Design Station (Stanley Tan)

Client: Hot Pot PLC

Product type: Branding

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This project involves the conceptualisation of the visual brand identity, name, applications as well as the planning and design of a casual dining concept in Bangkok, Thailand. The name Toomato, a play on tomato, evokes the humble and unassuming domesticity of an Italian kitchen. Fun and trendy font and imagery proclaim the restaurant’s sustainable and transparent practices in an eye-catching way.