Avocado Green Tea Ice Cream

Designer: CONSULUS PTE LTD (VINCENT CHEE/ RAWI AHMED)

Client: HARVEST PRIME CORPORATION (PTE) LTD

Product type: Branding

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Harvest Prime Corporation’s mission is to educate consumers to eat healthily, while raising funds for charities. This is reflected in its brand, Joyful Heart, which has a green heart-shaped logo – the colour of its avocado green tea ice cream. Up to 50% of its gross revenue goes to health-related charity work.