Transformation of Service Experience at the CPF Bishan Service Centre

Designer: D'Perception Singapore Private Limited (Alton Chui)

Client: Central Provident Fund Board

Product type: Experience Design

Transformation of Service Experience at the CPF Bishan Service CentreTransformation of Service Experience at the CPF Bishan Service CentreTransformation of Service Experience at the CPF Bishan Service CentreTransformation of Service Experience at the CPF Bishan Service CentreTransformation of Service Experience at the CPF Bishan Service Centre

A friendly customer service executive greets every elderly Singaporean at the door, before guiding them to the queue ticketing system and colour-coded service zones. The revamped service experience at the CPF Board’s Bishan Service Centre to serve its mostly elderly customers successfully integrated digital technologies with face-to-face service, achieving an unprecedented high of 99% for its customer satisfaction rate.