Eligibility Criteria

Who can apply?

Applicants can be either the client (i.e. distributor, manufacturer, provider, sponsor, commissioner) or the service provider (i.e. designer) of the entry. If a designer is submitting the entry, they must either submit it as a joint entry with their client or present a letter of consent from the client to the organiser together with the entry. There are no application restrictions due to nationality. Companies awarded with G Mark, can be exempted from 1st screening when they submit for SG Mark. (Please submit the document of G Mark awarded for our verification)

What type of designs can be submitted?

Any subject that falls under the purview of design is eligible for entry (i.e. architectural works, product and industrial design, communication design, mobile apps, etc.). Entries should either be already in the market or available by the time the results are released. All submissions must be available for promotional activity, of which the stipulated dates will be advised at a later time. As SG Mark is an international award, there are no country restrictions for the entry’s is production, sales or usage.


Personal Belongings & Healthcare Fashion (i.e. glasses, apparel, footwear, bags, watches, accessories, etc.)

Personal care (i.e. health and maintenance appliances, makeup tools, body care tools, childcare goods, etc)

Lifestyle (i.e. sports gear, outdoor goods, leisure goods, music instruments, toys, hobby tools, pet goods, etc)
Household Goods, Electrical Appliances & Sundries Household (i.e. stationery, office supplies, sundry goods, household goods, DIY goods, gardening tools, etc)

Kitchenware (i.e. tableware, kitchen utensils, etc)

Appliances (i.e. refrigerator, washing machines, cleaner, sewing machine, etc)

Packaging and containers for food, drink and daily necessities
Food & Beverages Packaging, Culinary Execution
Personal Communication Devices & Equipment Mobile phones, tablets, telephones, facsimile machines, personal computers and relative equipment, car navigation systems, etc

Televisions, audio players, DVD/Blue-Ray players, digital and video cameras, etc
Furniture, Interior Decor & Goods Home furniture and decor, lighting appliances, interior fabrics, wallpapers, etc
Housing & House Fixtures Bathroom and kitchen fixtures, devices, decor, materials, etc

Prefabricated housing, residential units, etc
Vehicles & Equipment Cars, motorcycles, bicycles, tires and relative equipment and accessories


Digital Media for Individuals Websites, e-programs, e-books, free-paper print, etc
Digital Media for Home Video games, applications for individuals or home, etc
Interactive Design for Personal / Home Equipment & Devices Graphic and user interfaces, software, etc


Materials & Parts
Office Supplies & Equipment Office furniture, office supplies, equipment for office, etc
Equipment & Facilities for Manufacture, Development or Production Tools, measure equipment, testing equipment, processing equipment, indicator, industrial robots, etc
Equipment & Facilities for Distribution or Sales Equipment and facilities for distribution, shop equipment, shop furniture/fixture and display furniture, truck, working carriages, etc
Space, Architecture, Facility for Industry Office, shop, distribution, production or other interior construction of facilities related to commercial and industrial
Transportation Equipment & Facilities for Industry Trucks, vehicles for distribution, etc


Media, application or digital contents for manufacture, development or production CAD, embedded system, software for screen development, automatic translation program, digital font, etc
Media, application or digital contents for distribution or sales Digital signage, information delivery media for vehicle, etc
Interaction design of equipment for manufacture, development, production, distribution or sales Graphic and user interface, man-machine interface of industry equipment


Equipment for research, education or medical Inspection equipment, facility, test machine for research, etc. Playground equipment, teaching materials and Educational facilities/equipment, etc.

Examination/cure equipment, testing equipment, hospital facilities, etc
Facilities & equipment for the public Furniture, equipment, signals and guardrail for public space, etc
Space, architecture, facility for the public Architecture/interior of the facilities for government, education, medical care, public welfare, etc
Transportation equipment & facilities for the public Railway carriages, buses, vessels, airplanes, etc


Media, application or digital contents for research, education or medical Journal of the municipality, regional tourism map, public signs, etc
Media, application or digital contents for the public Visual identity of the municipality, government public relations, region brand mark, etc
Interaction design of equipment for research, education or medical & for the public Graphic and user interface of resident card issued equipment, interface of immigration system, etc

Special Entries

Conditional Entries

Projects that have not been made public or are in their conceptual stages may be submitted should they meet the following conditions:

  • Allow the organisers to make the project public during the results announcement
  • Be made publicly available for usage or by the awards ceremony date

Conditional Screening

Entries which have yet to be publicly disclosed will be screened by the Jury Committee at a secure location under strict confidentiality from the panel, the organisers and the secretariat. Applicants can bring in the project and remove it immediately after the screening is done.

Should the above process not be feasible, the judging can be conducted at a venue specified by the participant. Concept-based submissions and mock-ups are not acceptable as a benchmark for the second screening requires the project to be fully functional. Participants who apply for the Conditional Screening process will have to make an additional payment of S$1,000.00.

Submission Deadline

The entry submission deadline for SG Mark will be 20 January 2017 at 23:59 hours.

Terms & Conditions

Conditions for Participation

Applicants are required to fulfil the following requisites in order to participate in SG Mark:

  • Entry submissions, documentation and any related materials as requested by the Judging Committee during presentations and on-site screenings
  • Be responsible for the transportation of the project to and from the judging venue
  • Provision of any additional information for promotional activities should the entry be awarded the Mark
  • Allow the entry to be exhibited during the stipulated dates
  • Use of images and information for promotional efforts
  • Payment of all application and second screening fees (inclusive of transactional charges)

Disclosure of Information

The Singapore Good Design Mark advocates the engagement of the general public step-by-step in order to deepen their understanding of good design. This involves disseminating relevant information about the entries throughout the entire judging process, as well as featuring the projects in our online database, which will be publically accessible.

Unless marked with [ND], the organisers will disclose any and all information provided by the participants during their online registration. The organisers, Judging Committee and Secretariat are obliged to adhere strictly to the code of confidentiality for non-disclosed information, which will be used in consideration for screening purposes only.

Copyright Information

The copyright for all entries, images and information belong to the respective participants and may be used by the organisers for promotional and marketing activities. Participants grant the organisers the right to use and potentially modify the information provided to suit the needs of the campaign, as well as during the screenings and the above-mentioned disclosure of information to the general public.

Disclosure of Screening Results

Screening results will be released through the SG Mark website, along with the Judging Committee’s rationale for awarding the respective entries.

Any requests for the disclosure of individual screening results before the official announcement is made will be denied.

A delay in the announcement of the results by the organizer due to unforeseen circumstances.

Protection of Intellectual Property (IP) Rights

a) Usage of Personal and Corporate Information
The utilisation of both private and corporate information provided by the applicant shall be limited to what is necessary in order to operate SG Mark’s awarding system.

It is hereby stipulated and agreed upon by and between the organiser and the registrant that this information has received the consent of the registrant for this purpose.

b) Usage of Information of Successful Applications
All registrants reserve the copyrights to the information and related materials provided for the entries submitted, of which usage by the organisers shall be limited to the extent necessary to the screening process and public release.

It is hereby stipulated and agreed upon by and between the organiser and the registrant that this information has received the consent of the registrant for this purpose.

With regard to entries awarded with SG Mark, the organiser hereby stipulates permission to the usage of the information provided for publication on the website, in the Yearbook, the extent necessary for other promotional activities of the Mark and to reasonable modifications made under unavoidable instances concerning purpose and formatting. Please refer to the website of the Intellectual Property of Singapore (IPOS) for more information regarding IP rights.

Declaration of Intellectual Property Rights

Indemnity Clause
Registrant covenants and agrees to hold Design Business Chamber Singapore (DBCS); the organisers, operators, and managers of SG Mark and the respective officers, agents, and employees of each (hereafter collectively referred to as “SG Mark Management “) harmless from any and all claims of liability, damage, intellectual property infringement or expense arising from any injury to or death of any person, including the registrant’s employees, agents, or contractors or any loss of, damage to, or theft of any property, including the Registrant’s.

An omission of Applicant includes any failure of Applicant to comply with any of the terms and conditions of this Agreement; any rules and regulations of SG Mark; and any laws of the Republic of Singapore. Registrant agrees to indemnify all members of the Mark Management Team any and all expenses, attorneys’ fees, and any judgements awarded or settlement amounts agreed to. Registrant also agrees that SG Mark Management is not responsible for any loss, damage, or theft of or to any property of anyone, including the Registrant and its employees, agents or contractors, while in transit to or from the venue space, while in the venue space or otherwise.

The organiser shall bear no liability concerning any disputes and conflict arising between the Registrant and other third parties in connection with the application for or receipt of SG Mark.

Insurance Clause

Design Business Chamber Singapore (DBCS) is not a bailee, insurer, or guarantor of the safety of the Registrant’s property and will not be held liable for loss of or damage to it. All Registrant property is understood to be under the Registrant’s custody and control at all times. Registrants must insure their own property.

The Registrant will maintain, at its sole expense, comprehensive general liability insurance covering bodily injury and death to persons and property damage with minimum per occurrence limits of $1,000,000.00 and worker’s compensation and employer’s liability insurance covering all those engaged by the Registrant to provide services on its behalf with minimum limits as required by the laws of the Republic of Singapore in addition to adequate casualty property coverage for its property. The general liability policy will name DBCS and the venue owner/manager as additional insureds, and all rights of subrogation against the SG Mark Management must be waived.

Disqualification, Revocation and Suspension

DBCS has the right to disqualify and revoke the Mark from an awarded entry should the following occur:

  • Failure to make timely payment of application and second screening fees by stipulated deadline
  • The awarded entry is deemed socially detrimental due to its functional defectiveness
  • The awarded entry is publicly recognised as having infringed the intellectual property rights of another party
  • The awarded entry has not adhered to the specifications stipulated in the SG Mark Usage Guide without the written consent of the organiser
  • Fees for the awarded entry have not been duly paid (i.e. Application for the usage of SG Mark has not been renewed by the specified date)
  • Disqualification and revocation will result in a public renouncement of the entry and its subsequent removal from the website and all future collateral.

SG Mark Application Withdrawal

Participants who wish to pull their entries out of SG Mark may do so before the stipulated submission deadline (20 January 2017 at 23:59 hours). Withdrawers are required to notify the organiser either via a hardcopy letter or email, along with the reason of withdrawal and a penalty fee amounting to not more than 25% of the application fees paid.

Please note that after 20 January 2017, any requests for withdrawal will not be accepted.

Registration Fee

 Items:  Company
 Application Fees  S$200
 Second Screening Fee & *Full Winners Package  S$5,600
 Full Winners Package:

  • Awards Night (2 pax for company)
  • Trophies & Certificates
  • E-directory
  • Listing on SG Mark website
  • Singapore Good Design Mark Winners Directory in hard copy
  • Revolving Exhibition in Singapore
  • Local trade exhibition
  • Editorial Coverage on various media channels in Singapore and regionally
  • Feature in Social Media of DBCS
  • Free Usage of SG Mark

  • Overseas Trade Exhibition
  • Media Interview


Entry Submission

 Thank you for your submission!

Payment Methods

Payment methods: PayPal or Bank Transfer.

Applicants are required to bear all bank charges relevant to Bank Transfer. Upon successful payment, please email simin@dbcsingapore.org a scanned copy of the bank transfer slip and details of application (Name of company & Name of Project/Product(s) paid for).

Bank Account No: 009-012114-5

Name of Bank Account: Design Business Chamber Singapore

Bank Code: 7171

Branch Code: 009

Address: 12 Marina Boulevard Level 3, DBS Asia Central Marina Bay Financial Centre Tower 3 Singapore 018982

Swift code: DBSSSGSG