Executive Director, DTIA

Marcus Lui

Marcus’ career spanned over 20 years with roles as creative director, brand strategist and experience design strategist. His passion in understanding cultures and behaviours enables him to develop and deliver brands, products and services supported by rigorous insights on all stakeholders involved.

A champion of cross-team collaboration, Marcus has built multi-disciplinary research, strategy and design teams, and delivered numerous innovation training programs from his previous roles in New York, Sydney, Shanghai, and across regions.

Marcus has a diverse portfolio of clients including Samsung, Donna Karan, P&G, McDonalds, National Australia Bank, Tiger Beer, Audi, Luxottica, Standard Chartered, Swarovski, Disney, and Cathay Pacific. Marcus has most recently been Group Design Director of Fjord, Design and Innovation from Accenture Interactive. He was also the Head of Customer Experience and Design at Asia Miles, Cathay Pacific Group. He received a bachelor degree in Mechanical Engineering from University of Sydney, Australia, and a Bachelor of Science in Industrial Design from Art Center College of Design, Pasadena, California.

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