Established since 1985, Design Business Chamber Singapore (DBCS) is the nation’s premiere multidisciplinary design chamber. As a dynamic community of business leaders, practitioners, and academia from diverse backgrounds, the organisation believes that a pluralistic design approach is the key to gaining a competitive edge in today’s global market. A champion of applying design in business, DBCS seeks to raise the standard of professional practices and create business opportunities through cross-collaborations in local and international contexts. Visit our website at: http://www.dbcsingapore.org
Since its inception, SG Mark has successfully awarded 6 number of Platinum award, 9 Gold award and 45 SG Mark winners. The large number demonstrates the strength of the design industry in Singapore. More critically, it signifies the importance of design branding to the buying market. With a maturing market and more discerning customers, it is today impossible to produce or manufacture any products without even the slightest design content. People buy good designs. Therefore, it is important to have a credible mark to define what designs are. SG Mark, fashioned after the Japan Good Design Mark, aims to achieve exactly this objective. However, unknown to many lay people, design goes beyond just consumer products. Design is found in practically everyday life including cities, parks, buildings, products, equipments, systems, food & beverage and many more. As a matter of fact, I can’t think of anything that is without design. Singapore is well poised to be a design hub given its sophistication and high credibility of design standards. We hope that SG Mark will give our consumers confidence as well as manufacturers and designers the added edge in global markets.
I look forward to more companies and products to subscribe to the SG Mark award this year. Since the award will be given in 2015, we will like to specially invite companies that have created a series or evolution of products throughout the history of Singapore to make the submission for the special SG50 edition. This will be a one off award created to celebrate design success in Singapore past 50 years. We look forward to your continuous support SG Mark!
Tai Lee Siang
Design Business Chamber Singapore
In recent years, we are seeing more companies adopt design in their businesses and product offerings to differentiate themselves from competition. It is thus timely to launch the Singapore Good Design Mark (SG-Mark) to recognise and enhance the confidence in well- designed products and services as well as the companies behind the creations.
In 2010, the Economic Strategies Committee proposed an industry-wide framework for Singapore to accredit good designs by establishing a ‘Designed in Singapore’ mark that will strengthen Singapore’s position as a leading and distinctive design capital in Asia. Following discussions in 2011 between the DesignSingapore Council, the Embassy of Japan and the Ministry of Economy, Trade and Industry, Japan (METI) on cooperation in the creative industries, Singapore and Japan signed the Memorandum for Cooperation on Design Collaboration and Exchange in 2012. Subsequently, the DesignSingapore Council developed Singapore’s own design mark framework after learning from the experience of the Japan Institute of Design Promotion, which has been organising Japan’s Good Design Award (G-Mark).
We are pleased that the Design Business Chamber Singapore has adapted the framework and taken on the management of the Singapore Good Design Mark and Award. This is an excellent example of public-private sector collaboration between the national agency for design and industry associations.
The SG-Mark serves to recognise and encourage good design practices, catalyse design adoption and advance design as an enabler for innovation and productivity growth. Ultimately, the profile and value of Singapore design will also be raised both locally and internationally.
The SG-Mark will have a positive impact on businesses, the design industry and consumers. We expect this to encourage businesses to adopt design for innovation and competitiveness, raise professional design standards and increase the awareness of the value of good design among businesses, designers and the public. This will drive consumer and business demand for well-designed products and services.
Like the Japanese G-Mark, we hope to see strong business support and acceptance and look forward to the SG-Mark becoming a highly respected and visible trademark trusted by consumers and sought after by enterprises.