Established since 1985, Design Business Chamber Singapore (DBCS) is the nation’s premiere multidisciplinary design chamber. As a dynamic community of business leaders, practitioners, and academia from diverse backgrounds, the organisation believes that a pluralistic design approach is the key to gaining a competitive edge in today’s global market. A champion of applying design in business, DBCS seeks to raise the standard of professional practices and create business opportunities through cross-collaborations in local and international contexts. Visit our website at: http://www.dbcsingapore.org
We are proud and honoured to announce the launch of the first ever Singapore Good Design Mark (SG Mark) on 29 October 2013 in the new National Design Centre.
Design in Asia has emerged exponentially in the last 20 years. With rapid economic growth in the last 30 years starting with Japan, Korea, India and China, design appreciation has increased and the ability to buy quality design has begun to reach the masses.
It is not surprising that most people are still not sufficiently aware that our lives are completely surrounded by design – there is not a single object around us that is not designed, and we more often than not overlook the importance and value of this paradigm.
In today’s market place, it is impossible to sell anything without design. Even the most mundane things in life would have required some creativity to make the products more palatable or attractive to the eyes; creative products that improve the quality of life.
Design is also the only universal element which can inextricably link both industry and private life together. In order to appreciate the beauty and importance of design, we are championing the Singapore Good Design Mark, modelled after Japan’s prestigious Good Design Mark (G Mark), to encourage and advocate holistic design practices. In this same vein, SG Mark seeks to acknowledge companies and individuals who have inculcated these values in their products and services in order to enhance industrial development and enrich lives responsibly, rather than assess the product or service’s economic and aesthetic worth alone.
The Mark will also educate consumers and end-users of the value of good design and encourage companies and individuals to achieve a higher standard of quality in their production.
We hope that many of you will make a point of participating in this year’s Good Design Award, and we look forward to seeing you and your entries.
Tai Lee Siang
Design Business Chamber Singapore
In recent years, we are seeing more companies adopt design in their businesses and product offerings to differentiate themselves from competition. It is thus timely to launch the Singapore Good Design Mark (SG-Mark) to recognise and enhance the confidence in well- designed products and services as well as the companies behind the creations.
In 2010, the Economic Strategies Committee proposed an industry-wide framework for Singapore to accredit good designs by establishing a ‘Designed in Singapore’ mark that will strengthen Singapore’s position as a leading and distinctive design capital in Asia. Following discussions in 2011 between the DesignSingapore Council, the Embassy of Japan and the Ministry of Economy, Trade and Industry, Japan (METI) on cooperation in the creative industries, Singapore and Japan signed the Memorandum for Cooperation on Design Collaboration and Exchange in 2012. Subsequently, the DesignSingapore Council developed Singapore’s own design mark framework after learning from the experience of the Japan Institute of Design Promotion, which has been organising Japan’s Good Design Award (G-Mark).
We are pleased that the Design Business Chamber Singapore has adapted the framework and taken on the management of the Singapore Good Design Mark and Award. This is an excellent example of public-private sector collaboration between the national agency for design and industry associations.
The SG-Mark serves to recognise and encourage good design practices, catalyse design adoption and advance design as an enabler for innovation and productivity growth. Ultimately, the profile and value of Singapore design will also be raised both locally and internationally.
The SG-Mark will have a positive impact on businesses, the design industry and consumers. We expect this to encourage businesses to adopt design for innovation and competitiveness, raise professional design standards and increase the awareness of the value of good design among businesses, designers and the public. This will drive consumer and business demand for well-designed products and services.
Like the Japanese G-Mark, we hope to see strong business support and acceptance and look forward to the SG-Mark becoming a highly respected and visible trademark trusted by consumers and sought after by enterprises.