The SG Mark is a benchmark of good design and quality
Innovative and exceptional designs which spur the imagination and enhance our day-to-day lives

Organiser's Message

Abraham Lincoln said, “The best way to predict the future is to predict it.” Nothing is created without design; just take a look around us – the world and Singapore. Design is found in practically everyday life including but not limited to cities, parks, buildings, products, equipment, systems, structures, food, the human body, etc. Good design is more than aesthetics; it is borne out of a painstaking process of systematic thinking, planning and execution. Good design also serves to enhance societies/communities and improve the environment. For this reason, the Singapore Good Design (SG Mark) exists to promote and advocate good design in every aspect of life.

In collaboration with the prestigious Japan Good Design (G Mark) and strongly supported by the DesignSingapore Council (a part of the Ministry of Communications & Information), the SG Mark has received hundreds of submissions from sectors across the design domain since its inception in 2013. Click on “Winners” and “News” to find out more about our past winners and media coverage, respectively.

It is our desire at the Design Business Chamber Singapore to continually champion good design so to make our world a better place for everyone and for the generations to come.

Andrew Pang
Design Business Chamber Singapore

Message from Executive Director, DesignSingapore Council

From the early days of nation-building, Singapore has leaned on good design to help us do more with less, in the face of our challenges. We didn’t always call what we did as "design" but with hindsight, we know we had approached our problems with a design lens. This thirst for good design will persist as long as we want to do better for ourselves, and for others.

This is why the DesignSingapore Council stands behind the Singapore Good Design (SG Mark), which is championed by the Design Business Chamber Singapore. The SG Mark endorses products and services that demonstrate good design, and reflects the exemplary design practices of both companies and individuals.

The SG Mark stands for good design and good business; a reason why it is sought after by enterprises and trusted by discerning customers, who now appreciate the value of design. We’ve seen how the SG Mark has helped companies differentiate their products and strengthen their brand identity. Since its launch in October 2013, many winners, such as the Airmotion Labs and Oasia Hotel Downtown, have gone on to receive further international awards and recognition. We hope this motivates more businesses to invest in quality design, creating a stronger Singapore Design brand.

Together, let’s show the world that Singapore Design matters.

Mark Wee
Executive Director
DesignSingapore Council

A glance of the timeline

SG Mark timeline

About the Chamber

Established since 1985, Design Business Chamber Singapore (DBCS) is the nation’s premier multidisciplinary design chamber.

As a dynamic community of business leaders, practitioners, and academia from diverse backgrounds, the Chamber believes that a pluralistic design approach is the key to gaining a competitive edge in today’s global market.

A champion of applying design in business, DBCS seeks to raise the standard of professional practices and create business opportunities through cross-collaborations in local and international contexts.

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