The SG Mark is a benchmark of good design and quality
Innovative and exceptional designs which spur the imagination and enhance our day-to-day lives

Organiser's Message

Abraham Lincoln said, “The best way to predict the future is to predict it.” Nothing is created without design; just take a look around us – the world and Singapore. Design is found in practically everyday life including but not limited to cities, parks, buildings, products, equipment, systems, structures, food, the human body, etc. Good design is more than aesthetics; it is borne out of a painstaking process of systematic thinking, planning and execution. Good design also serves to enhance societies/communities and improve the environment. For this reason, the Singapore Good Design Mark (SG Mark) exists to promote and advocate good design in every aspect of life.

In collaboration with the prestigious Japan Good Design Mark (G Mark) and strongly supported by the DesignSingapore Council (a part of the Ministry of Communications & Information), the SG Mark has received hundreds of submissions from sectors across the design domain since its inception in 2013. Pertinent information for SG Mark 2018 can be found in the following pages on this microsite.

It is our desire at the Design Business Chamber Singapore to continually champion good design so to make our world a better place for everyone and for the generations to come.

Andrew Pang
Design Business Chamber Singapore

Message from Executive Director, DesignSingapore Council

The SG Mark or Singapore Good Design Mark endorses products and services that demonstrate good design. It also reflects the exemplary design practices of companies and individuals.

Products and services certified with the SG Mark enhance the quality of life, and amplifies Singaporean design overseas. The SG Mark is also a business tool, encouraging enterprises to adopt design for innovation and productivity. Since its launch in October 2013, more than 200 companies have been awarded the SG Mark, with many winners such as Prologue by Scanteak and OOPSY Smartphone breathalyser going on to receive further international awards and recognition.

The SG Mark, administered by Design Business Chamber Singapore and supported by DesignSingapore Council, continues to set benchmarks for good design and good business, and hence sought after by enterprises and trusted by discerning customers.

Agnes Kwek
Executive Director
DesignSingapore Council

A glance of the timeline

SG Mark timeline

About the Chamber

Established since 1985, Design Business Chamber Singapore (DBCS) is the nation’s premier multidisciplinary design chamber.

As a dynamic community of business leaders, practitioners, and academia from diverse backgrounds, the Chamber believes that a pluralistic design approach is the key to gaining a competitive edge in today’s global market.

A champion of applying design in business, DBCS seeks to raise the standard of professional practices and create business opportunities through cross-collaborations in local and international contexts.

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