The SG Mark is a benchmark of good design and quality
Innovative and exceptional designs which spur the imagination and enhance our day-to-day lives.
Innovative and exceptional designs which spur the imagination and enhance our day-to-day lives.
Innovative and exceptional designs which spur the imagination and enhance our day-to-day lives.

About Design Business Chamber Singapore

Established since 1985, Design Business Chamber Singapore (DBCS) is the nation’s premier multidisciplinary design chamber. As a dynamic community of business leaders, practitioners, and academia from diverse backgrounds, the organisation believes that a pluralistic design approach is the key to gaining a competitive edge in today’s global market. A champion of applying design in business, DBCS seeks to raise the standard of professional practices and create business opportunities through cross-collaborations in local and international contexts. Visit our website at:


Organiser's Message

Design is not just about aesthetics and beauty.

Singapore Good Design Mark Awards is one of the Singapore’s Good Design evaluation and commendation program. Today, Singapore Good Design Mark (SG Mark) has awarded a total of 140 products and solutions since its inception 2014.

The large number demonstrates the strength of the design industry in Singapore. It also signifies the importance of design branding to the buying market. With a more competitive market and discerning customers, it is paramount for all products and services to increase its design value and offering. People buy good designs. Therefore, it is important to have a credible mark to define what good designs are.

Design is found in practically in everyday life including cities, parks, buildings, products, equipments, systems, food & beverage and many more. Nothing is created without design. Good design is not just about aesthetics and beauty; Good design comes from a meticulous decision making process, which draws from the intricate connection between product and user. Good designs also helps enhance society and improve the environment. To this end, SG Mark has continued to embrace design for living and environment as one of the most important criteria of the award.

Singapore is well poised to be a design hub given its sophistication and high credibility of design standards. We hope that SG Mark will give our consumers confidence as well as manufacturers and designers the added edge in global markets.

I look forward to more companies and products to subscribe to SG Mark!

Tai Lee Siang
Design Business Chamber Singapore


Message from Executive Director, DesignSingapore Council

The SG Mark or Singapore Good Design Mark endorses products and services that demonstrate good design. It also reflects the exemplary design practices of companies and individuals.

Products and services certified with the SG Mark enhance the quality of life, and amplifies Singaporean design overseas. The SG Mark is also a business tool, encouraging enterprises to adopt design for innovation and productivity. Since its launch in October 2013, 206 companies have been awarded the SG Mark, with many winners such as Prologue by Scanteak and OOPSY Smartphone breathalyser going on to receive further international awards and recognition.

The SG Mark, administered by Design Business Chamber Singapore and supported by DesignSingapore Council, continues to set benchmarks for good design and good business, and hence sought after by enterprises and trusted by discerning customers.

Agnes Kwek
Executive Director
DesignSingapore Council


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